How to setup your Google My Business

If you have a business or just start a business is time to set up your business profile in Google My Business.

How does Google My Business help your business?

Well, that in fact is a good question.

Visibility

Every time you search for a business, product or service Google will search for all related results and one of the main benefits of getting a Google My Business profile is visibility. If the search query matches, then your business will show your google my business profile, also will show you photos of your products, services, reviews and related information about your business.

SEO Benefits

If you are talking about local SEO then GMB is a key to growth. This is simple to explain, every time a user search for a product or service Google will get all results and one of the key part to show the results is the physical location of the user who is looking for the product or service

Get reviews from your customers

As you know today your customers know what do they are looking for and reviews from your customers are really important because they show to the new customer what to spect and give an idea to them about your services.

Let’s start on how to create your Google My Business Listing

The first thing you need is a google account, of course, you can have one for free but always have a business email is better. Once you have an email, then follow the next steps

1.- Go to Google My Business and Sign In

2.- Click on the button “Add your business to Google”

3.- Enter the name of your business, remember that the name of your business, address and phone number (NAP) has to be consistent to improve your local SEO. Having a correct NAP across the internet is crucial for local SEO, Google store and compare all these listings when searching for information about your business. Having a bad NAP could mean lose ranking on Google.

4.- Choose the best category for your business, this will help Google to show better results when people search for your products or services or your business on the map. To understand how does this work imagine a user is looking for a laptop and your business is about candles but the category is not accurate, then when Google tries to get the best results for the user query Google will not be able to match your business category, business name, products or services. This will in the end mean you Google My Business will not be ranking and you will lose traffic and possible customers.

5.- Add the location of your business, this is important because it will help Google to match your business location and user locations.

6.- Add the locations you serve, be specific about the cities you serve. As the address of your business, this information will help Google to match your business and the user search queries in order to show the best results for the user.

7.- Add your contact details phone number and website URL, remember to be consistent, is part of your NAP and a key factor to your SEO optimization

8.- You are almost done.

9.- Verify your business, enter your mailing address. You will receive a letter with your verification code in about 7 days and you will be able to verify your Google My Business Profile